The charity making life better by water
Making life better by water
We want to make it easier for boaters to tell us if there is a problem so we can fix it.
Being able to find up-to-date information is important, so we'll improve the communication and customer service you receive and provide more opportunities to meet and talk with us.
Our Boater App will make it easier for boaters to access the online services provided by us when and where they want. For example, you'll be able to report faults and find out what has been reported already.
Our target: We'll launch the first version of our app by April 2026.
Our improved system will make sure the information for boaters is clear and accurate – adding photos so that boaters can see the cause of the stoppage and what we're doing to resolve it. Our booking system for operated structures and pre-bookable moorings will be updated to make it more customer-friendly and easier for boaters to use.
| Our target | Our progress |
| Phase 1 of new stoppage system in place by June 2025. | Phase 1 of new stoppage notice system in will provide IT system stability. |
| Phase 2 of new stoppage system in place by the end of 2025. | Phase 2 of new stoppage notice system will provide photo images and improved information accuracy. |
We'll improve how we communicate with boaters. Our Boaters' Update e-bulletin will be updated, and we'll increase our social media boating activity. We’ll provide more opportunities for boaters to meet and speak with our colleagues. We'll publish a 12-month calendar of boater meeting dates.
| Our target | Our progress |
| Boaters' Update transferred onto Marketo platform by June 2025. | By moving the email distribution from MailChimp to Marketo, we will be better linked up to our customer database which will enable us to improve communications to boaters. Additionally, as Marketo is now the primary way we send bulk emails, meaning efficiency and, potentially, monetary savings. |
| Increased number of boaters signed up to receive Boaters' Update. | Current number of subscribers is 19,737. |
We're aiming to increase boating social media output and engagement
300000
plus
profiles reached on combined platforms in 2025
1000
plus
new followers on Facebook alone in 2025
We’ll provide more opportunities for boaters to meet and speak with our colleagues. We'll publish a 12-month calendar of boater meeting dates. Find our meeting calendar below.
We're aiming to increase attendance at meetings for boaters.
150
plus
attendees over seven meetings in 2025
100
of attendees
who responded to our feedback form said they would recommend our forums
Last Edited: 08 May 2025
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