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Zoe's story

Zoe was looking to develop a career in social media management and jumped at the opportunity to join the Trust on the kickstarter scheme.

Zoe Pearson social media apprentice

Why did you choose to do an apprenticeship?

I have always wanted a career in social media but at the time when I finished my A Levels there weren't any suitable apprenticeships. I did a business administration apprenticeship instead and found it a great way for me to learn.

Unfortunately, I did not stay on with the Business Administration role due to COVID which resulted me in being unemployed. I then applied for a social media kickstarter role with Canal & River Trust. I believe that working and learning on the go is the best way for me to learn.

What interested you about doing an apprenticeship with Canal & River Trust?

I enjoyed being on the canals with my family on many canal holidays. Whenever you are on the canals the people you meet make you feel so welcomed.

I joined the Canal & River Trust social media team as a kickstarter in June 2021 and I really enjoyed it. I liked being able to create my own content and edit videos. Once I finished my kickstarter role I wanted to pursue a career in social media and was offered an apprenticeship with the Trust.

What are you enjoying most about your apprenticeship?

I enjoy being able to work with lots of different members of staff on various projects. I also enjoy being able to create various pieces of content such as the Instagram stories for the national social media channel and the Instagram stickers for everyone in the trust to use when they are creating Instagram stories.

What advice would you give for someone looking to start an apprenticeship with the Trust?

Enjoy your time with the Trust, be very open minded and grab every opportunity that is given to you! I also, I would advise to believe in yourself regardless of how much experience you have previously, the Trust is extremely supportive and helpful if you need any help with anything at all. The staff and the volunteers at the Trust are very lovely to speak to.

Last Edited: 06 February 2022

photo of a location on the canals
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