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News article created on 23 September 2013

Let's put this into perspective

Personally I choose to believe that it’s a wonderful world. I find that in doing so I can positively influence my behaviour. Furthermore, whenever I string these four words together they ring round my mind in the mellow deep raspy voice of the late, but great, ‘Satchmo’ which only adds to my peaceful contentment.

I’m afraid though that these last few weeks have severely tested me and I’m not sure that I hold this belief with quite the same conviction as before. Seeing as you’re such good listeners I thought I’d tell you all about it, starting right back at the beginning…

You may not believe this but I have actually been dragged into the era of social media kicking and screaming (quite literally at times). It’s true, ask my colleagues if you don’t believe me. Of course, I’m an enormous advocate now that I’ve tried and tested it. I suppose it’s like most things in life…pretty scary until you have a go and realise that, not only are you not going to die in the process, but it’s actually super fun. 

In fact I distinctly remember a telephone call with one of our very pro-social media customers.  He was so keen to help us expand on our use of Twitter in customer services that he even volunteered to help with training in the use of it. An offer which was hugely appreciated at the time but far too daunting to accept – something which I still regret to this day. Fortunately though, despite my initial reticence, we eventually succumbed to the increasing pressure/demand and branched out into Twitter. I can truthfully say that we’ve never looked back. 

I’m also pretty rational so I’m not sure why it is that I get so agitated when I see people exploiting these channels of communication as their own personal soap-box, using them to publically berate and belittle my hard working colleagues.  In some cases what I’ve seen is actually tantamount to bullying.  Perhaps it’s because I expect people behave in a way I think is ‘normal’ or maybe it’s because I know that however hard we try we’re not going to be able to placate, pacify or (least of all) satisfy the instigator of such fury.  

Whilst I’m certain that most people pay little or no attention to these snippets of vitriol, I, on the other hand, was starting to become increasingly exasperated.  I needed to get a grip.  It was at this time that I had an interesting conversation with a like-minded colleague who pointed me in the direction of a humorous website which poked fun at some of our very first-world problems.  Yep, this was exactly what I needed.   

Well, watching the evening news also did it’s bit. When you see countries being torn apart by civil war and children who have died at the hands of the very people who were put on this Earth to care for and cherish them whilst everyone who had been touched by these young lives seemed incapable (for whatever reason) of doing a jot to prevent it…then you see real problems. These are the things which can justifiably challenge my belief that it’s a wonderful world.

Everything else should be a breeze by comparison.

About this blog

Sarina Young

Sarina joined us in 2008 as our customer services co-ordinator. Among other things, she manages our national customer service team, complaints procedure and requests for information made to the Trust. She says that the most important thing to her is to be able to go home and feel as though she’s achieved something, however small that might be. Her job is hugely satisfying, widely varied, full of deadlines, immensely interesting, sometimes challenging and no day is ever the same, although some are surprisingly familiar!  

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